An interesting talk on Mikkeller’s experiences and strategies for entering Asian markets

Thursday 20 April, Asia House hosted a Business Meeting where Jacob Gram Alsing, Operational Manager at Mikkeller, spoke about how Mikkeller has developed from being a small private experiment to being internationally acclaimed as one of the most innovative and cutting edge brewers in the world today, exporting micro brewed beer to 50 different countries. Jacob Gram Alsing focused on the strategies for entering the Asian markets where Mikkeller has great success. During the presentation the participants had the possibility of tasting some of Mikkeller’s beers.