India is one of the world’s largest growth economies, with an annual GDP increase of over 7%. Additionally, the country’s population is growing rapidly. India will overtake China as the country with the largest population by 2030.
100 billion kroner opportunity
The country’s Prime Minister Narenda Modi has launched an ambitious urban development program called ‘100 Smart Cities’ to deal with India’s rapid growth and urbanization. With an investment amounting to 100 billion kroner over the next five years, the program will focus on the sustainable development of over-crowded Indian cities, which by 2050 will experience a population growth of up to 400 million people.”India is an interesting export market for Danish companies. With the launch of the Smart Cities program, we are dealing with a market that specifically asks for solutions and products in sectors which Danish corporate business has a strong profile such as urban planning, ICT and more sustainable water and energy solutions. Hence, the potential has become even greater”, says Mads Lebech who is the Administrative Director for the Industry’s Foundation.“Furthermore, the entire Smart City program is an area where Danish companies can assert themselves and is, therefore, something the Industry Foundation wants to focus on, both in this case and many others”.
Concrete tenders and concrete solutions
The Indian authorities will provide tenders, both small and large, related to the Smart City program.“It is difficult for Danish companies to enter this Indian market if they do not already have a strong presence. Moreover, the Indian Smart Cities program is based on a complicated bidding process characterized by fierce international competition, “says Susanne Rumohr Hækkerup, Executive Director for Asia House. She outlines how the project will pave the way for Danish companies:“With support from the Industry Foundation, we can initiate the process in which we involve 45 Danish companies in a capacity building project. As part of the project, the companies would be guided through the intricate procurement process and the many statutory requirements, so that they can become serious contenders for specific tenders in India.”
Good experience can be copied T
he project, called the Gateway to India’s Smart Cities, is supported by the Industry Foundation with over one million kroner and implemented by Asia House in cooperation with the Innovation Centre in New Delhi and the advisory firm, Quercus Group.When the 45 companies have completed the process, the findings from the project will be available so that other companies, who want to be part of India’s valuable work in the future, can learn from these experiences.For further information you can contact, Torben Krab, Asia House, 51624031 or Ole Østrup, Industriens Fond, 23800660