Nordic Asia Podcast by NIAS

23 March 2023

What is socialist consumer socialism in Vietnam? And why study Vietnam’s middle-class consumption patterns?

The latest episode of the Nordic Asia Podcast tries to answer this.

Host Manisha Ananthara talks with human geographer Arve Hansen about his new book, Consumption and Vietnam’s New Middle Class. They discuss the consumer market in Vietnam’s socialist market economy, and whether there are similarities between the middle classes in Vietnam and India.

Nordic Asia Podcast is co-hosted by NIAS, CEAS, and ASIANETTVERKET, and offers researchers’ insights on Asia.

You can listen to the entire podcast here:
Consumption and Vietnam’s New Middle Classes: Societal Transformations and Everyday Life – University of Copenhagen (

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